Client
NEXBANK
Année
2025
Livrables
The outcome included a complete mobile banking app redesign, a token-based design system, and brand-aligned UI guidelines for future product expansion.
Aperçu du Projet
Aperçu du Projet
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
NexBank is a digital-first banking startup built for young professionals in urban environments. The project focused on unifying the brand identity with the product experience across mobile and web platforms.
Approche
du Projet
Approche
du Projet
Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.
Brand workshops with founders helped align tone, values, and visual language. A scalable design system was created to connect marketing, product, and engineering. Onboarding flows were redesigned to feel conversational and transparent, using progressive disclosure to reduce cognitive load while educating users.
impact
impact
The unified system improved onboarding completion rates, strengthened brand trust, and reduced design-to-development friction across teams.
The unified system improved onboarding completion rates, strengthened brand trust, and reduced design-to-development friction across teams.
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