Client
FRAME
Année
2024
Livrables
The project included a festival app, visual identity system, posters, motion graphics, and digital campaign assets.
Aperçu du Projet
Aperçu du Projet
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.
FRAME NYC is a fictional annual creative festival celebrating film, design, and digital art across New York City. The goal was to create a seamless hybrid experience across physical venues and digital platforms.



Approche
du Projet
Approche
du Projet
A festival app was designed to allow personalized schedules, venue navigation, and AR-enabled discovery. A bold visual system was developed and applied consistently across digital and physical touchpoints.
A festival app was designed to allow personalized schedules, venue navigation, and AR-enabled discovery. A bold visual system was developed and applied consistently across digital and physical touchpoints.

impact
impact
The experience increased attendance across sessions, drove strong social sharing, and established a cohesive, modern festival identity.
The experience increased attendance across sessions, drove strong social sharing, and established a cohesive, modern festival identity.

